A leather machinery salesman should stand on the position of customer, to think about why the customer should listen to you, why did he want to focus on you? Maybe your word is very attractive, either youexpress the nature of the problem. Therefore, introducing customers to use product specific interests, is the core of the product introduction.
To impress customers with interests, is to convince the customer to realize the basic principles of sales. Whether to introduce products. Or promotion plan, the salesperson can only introduce what they are, and to introduce products and sales promotion can bring any benefits to customers, customer did not buy because the product is good, but good product can give him bring more benefits and to buy. Therefore, the salesman should be two things: one is to understand customer needs, 2 it is to tell the customer your products can meet their needs.
In a word, a salesman in introduce products , to remember the following points.
1. The benefits on the leather machinery products, typically first mention some outstanding characteristics, according to customer requirements to adjust the characteristics of the formation of the value.
2. Only a salesman that products may be of value for customers, customers can be persuaded to..
3. "the ear for seeing is believing", if the salesman cannot let customers understand and believe that the product of "comfort" and "excellent", then you will not be able to impress him.
4. Product benefits, must according to the need of customer, otherwise everything will be in vain
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